SMG Consulting’s 2016 Tourism Outlook, a comprehensive review of relevant economic and travel industry data as it relates to the California tourism industry, is now available for download. This, the 9th edition of this annual report, is SMG’s discerning look at tourism data and trends and what they mean for your destination. This year’s edition is formatted differently to provide readers with the most important takeaways in new succinct what you need to know sections found throughout.
This always complimentary research provides the tourism industry with both the opportunities and the potential issues facing it in the coming year. It also includes the wisdom and observations of Carl Ribaudo, President of SMG Consulting, who has done extensive work with DMOs throughout California and the U.S.
The Tourism Outlook is a must-read for any destination marketing executive. It includes a trove of useful information including federal and state-level economic data, along with SMG’s robust analysis and forecasts.