Happy New Year and wishes for a rebounding 2012! As you can see, the LTVA’s new year resolutions are already in play with a new brand image and two websites to show it off. We invite you to spend some time on both www.ltva.org and on www.tahoesouth.com and provide some feedback. While we appreciate your comments, we also appreciate your patience as we continue to make some tweaks.
Another resolution was to have a winter message in Northern California. First time ever we are big and bold and in your face with two outdoor billboards, one in San Francisco, approaching the Bay Bridge on Highway 80 (5,624,640 impressions over 12 weeks), and one on Highway 50 in Sacramento that will catch the attention of more than 1 million eyeballs over 8 weeks. Six articulated busses on busy San Francisco routes are busy reminding our drive market that we’re ready to show them a good winter time (4,842,000 impressions over 6 weeks). More to come on the social media and public relations components that will support this effort in the next few months.
Speaking of winter, we’re all enjoying the sun, but missing the glory of it against new, sparkling snow. The LTVA and some winter partners got together last week to strategize on a short term reaction to the growing perception that we have no skiing and riding and that our resorts are closed. Talking points were issued to businesses as a tool for front line staffs through the TahoeChamber.org. Media invites went out to a select group to come and experience a great day on the mountain, and a Facebook trivia contest to win a vacation package with lift tickets is creating a buzz amongst our 100,000 plus fans. Our partner organizations, Ski Lake Tahoe and the Regional Marketing Committee, are working in concert to keep the message out there that we are open for winter business.
Circling back to the holidays, how did your guests like the Heavenly Holidays events in the Heavenly Village? Did the SnowGlobe event help your business? If so, please drop a line to Nancy Kerry at the City of South Lake Tahoe. From my perspective, good on ya, City for a great first effort, and we’re on board for any support we can offer for round two.
Carol Chaplin, Executive Director
Lake Tahoe Visitors Authority