The State of the American TravelerTM is back with an updated look at how the generations travel. Our latest edition, recently released at DMAI in a new expanded format, includes our Top Ten Tips for Marketing to the Generations. Download the report now.

This Summer edition of The State of the American Traveler explores issues related to differences in how the generations travel. We begin with a look at how American travelers are feeling about the near-term future, and show how much of the existing optimism is driven by the high-spirited Millennial generation. The report also examines the psychographic make-up of the generations, as well as their use of technology in travel planning.


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