
The CEO is the Chief Executive and Administrative Officer responsible for all administrative and management functions and executing the mission of the organization by planning, directing, and overseeing all activities to achieve the stated goals and objectives.

The Chief Operating Officer oversees and guides LTVA’s day-to-day workflow strategy and administration of essential business operations. Collaborates with the leadership team to set and meet business objectives and establish and implement policies that promote LTVA’s culture and vision and contribute to the organization’s overall success.

The Chief Marketing Officer is responsible for overseeing the planning, development, and execution of the organization’s marketing, sales, and advertising initiatives. He is a part of the senior leadership team and is integral to guiding and developing strategy, establishing company-wide goals and direction, company growth, and maximizing economic impact for the destination.

The Finance Manager is responsible for overseeing the smooth functioning of the financial systems of the LTVA, including budgeting oversight, payroll, accounts receivable and payable, audits, tax payments, etc.

The Online & Operations Manager is responsible for the content on the LTVA’s consumer website, VisitLakeTahoe.com; B2B website, LTVA.org; and TahoeDouglasVA.org websites. Also responsible for responding to online requests for information from individuals, weddings, and small groups. In addition, this position has oversight of Visitor Center operations at Explore Tahoe Visitor Center in the Heavenly Village.

The Director of Marketing and Conference Sales is responsible for all Meetings, Incentive, Conference, Exhibition (MICE), and Sporting event sales. He also leads the company’s efforts in sustainable marketing and destination stewardship, photo & video asset acquisition, and digital influencers, and works in a supportive role with branding, content, and website development. He works directly with OVG360 for the strategy and execution of marketing, PR, sales, and business development for the Tahoe South Events Center.

The Director of Leisure Sales is responsible for promoting and marketing the south shore of Lake Tahoe and identifying opportunities to attract overnight stays through third-party vendors of travel, both domestically and internationally. While understanding the needs and capacity of the destination, he connects the appropriate product suppliers (hotels, attractions, etc.) with the right buyers (tour operators and travel agents), who then offer these products to the interested clients (visitors).

The role of the Content & Digital Marketing Specialist includes content creation and repurposing through written, video, and photo mediums, digital asset management, and general website support. Most of the written content created originates from blogs and is used in a variety of different ways on platforms such as Facebook, Instagram, TripAdvisor, and Google Stories.

The Sales Services Coordinator is responsible for event research, material preparation, support, and reporting. Coordination includes communication with local stakeholders such as restaurants, recreation partners, and other venues concerning meetings and events for upcoming Events Center projects.

The Administrative Assistant provides general administrative support to the CEO and staff.
Board of Directors
Cody Bass
City of South Lake Tahoe
(At-Large)
Jerry Bindel (CHAIR)
Forest Suites Resort
(South Lake Tahoe Tourism Improvement District)
Bill Cottrill (SECRETARY)
Lake Tahoe Resort Hotel
(South Lake Tahoe Tourism Improvement District)
Tom Fortune (TREASURER)
Vail Resorts
(Tahoe Douglas Visitors Authority)
Corinna Osborne
Edgewood Tahoe
(At-Large)
Douglas County, NV
Wesley Rice
(Douglas County, NV)
Yale Rowe
Hard Rock Hotel & Casino
(Tahoe Douglas Visitors Authority)
Marketing Advisory Committee
Mindi Befu (CHAIR)
Barton Health
(At-Large)
Rich Bodine
Hotel Azure
(Tourism Improvement District/South Lake Tahoe Lodging)
Diana Evans
DAE & Co.
(At-Large)
Siobhan Fajayan
Edgewood Tahoe
(Tahoe Douglas Visitors Authority)
Katie Ficeto
Vail Resorts
(At-Large)
Luca Genasci
Lake Tahoe AleWorX
(At-Large)
Jenn Gleckman
MarketingProfs
(At-Large)
Lisa Underwood
Tahoe Keys Resort
(Tourism Improvement District/South Lake Tahoe Lodging)
Vacant
(At-Large)
Steve Woods
Lake Tahoe Resort Hotel
(At-Large)
Xenia Wunderlich
Harrah’s & Harveys
(Tahoe Douglas Visitors Authority)