Welcome to the April edition of the Lake Tahoe Visitors Authority’s South Shore Bulletin. This newsletter highlights tourism trends, strategies, initiatives, and programs that increase visitor awareness, support our community and environment, and strengthen our economy.
|
|
|
|
 |
Top Left: Cameron Wiebe (LTVA), Blossom Adler (Terramar), Stuart Maas (LTVA), and Maria Dempsey (Margaritaville) at MPI ACE. Top Right: CANUSA FAM. Bottom Left and Right: Juraj Sojka (LTVA) at Brand USA B2B Marketplace and Visit Lake Tahoe Booth at Visit USA Expo.
|
|
March was a busy month for LTVA’s sales team. Learn how our office promotes the south shore of Lake Tahoe as a premier year-round destination:
- Juraj Sojka, Director of Tourism, attended the Brand USA B2B Marketplace in Sydney, Australia, followed by the Visit USA Australia Expos in Sydney, Brisbane, and Melbourne. Sojka conducted 26 one-on-one meetings with major tour operators during the Brand USA Marketplace, and connected with over 600 travel advisors during the Visit USA Expos.
- The Visit Lake Tahoe team hosted a CANUSA Germany FAM, with the aim of developing more winter travel packages in the German market. CANUSA is the largest specialized tour operator in Germany for the U.S. and has a substantial reach to the German traveler’s audience.
- With the initiative of Margaritaville Resort Lake Tahoe and Heavenly Mountain Resort, Visit Lake Tahoe supported the Ski Safari FAM from the U.K. and Travel & Co. FAM from New Zealand.
- Stuart Maas, Senior Director of Marketing & Business Development, and Cameron Wiebe, Group Sales & Services Manager, attended MPI ACE, a networking and education trade show, along with South Shore representatives from Terramar and Margaritaville.
- Wiebe also attended ConferenceDirect APM and held 27 appointments, including five round tables, with many more contacts made during networking events.
- At M&I LUXE in Banff, Canada, Maas connected with luxury planners from North America. He held 30 one-on-one appointments, establishing new relationships and showcasing South Lake Tahoe’s innovative, high-end venues, activities, and services.
- During SITE Incentive Summit Americas, Maas engaged with leaders in the incentive travel industry. He gained valuable insights into current trends in incentive programs that drive performance, while also showcasing the unique experiences South Lake Tahoe offers to enhance future incentive travel opportunities.
|
|
|
South Shore Transportation Update
|
|
Please note the following advisories regarding regional transportation:
-
CalTrans will conduct the first ever Risk Safety Assessment at Emerald Bay, and an Emerald Bay Pilot Shuttle program is also slated for this summer.
-
NDOT announced significant road construction work scheduled for this summer, starting by May 1. Drivers are advised to plan ahead for upcoming highway repaving.
-
Reno-Tahoe International Airport has increased parking rates, view the details here. Did you know the South Tahoe Airporter is offering a local discount through the month of June? Save on parking and gas by entering one of the promotional codes at time of purchase, then show your local ID at check in. For one way, enter TAHOELOCALOW, which reduces the price to $18.50 from $32.75, or TAHOELOCAL for a roundtrip total of $34.50.
|
|
|
|
 |
Left to Right: LTVA’s Ryn Muat, Brady McIntyre, and Stuart Maas
|
|
With AI and emerging tech rapidly transforming the tourism landscape, events like the One West Tech Summit are more valuable than ever. Stuart Maas, Senior Director of Marketing & Business Development, Brady McIntyre, Marketing & Events Manager, and Ryn Muat, Communications & Community Outreach Manager, recently attended this DMO-focused conference, which offered hands-on learning, a vendor showcase of tech tools tailored to destination marketing, and insights on how consumers are using technology to make travel decisions.
|
|
|
Registration Open Now Through May 1
|
|
 |
|
|
|
|
|
|
|
|
The following earned media was published this past month:
|
|
|
|
|
|
|
|
|
|
