LTVA Bulletin August

August 7, 2024

 

Welcome to the August edition of the Lake Tahoe Visitors Authority’s South Shore Bulletin. This newsletter highlights tourism trends, strategies, initiatives, and programs that increase visitor awareness, support our community and environment, and strengthen our economy.

American Century Championship Recap

Mardy Fish, American Century Championship winner, 2024, takes a celebratory plunge.

The 35th annual American Century Championship was a great success. Media coverage exceeded previous years by a significant margin. Highlights from the official media report:

  • Total clips generated: 5,238
  • The total audience/impressions were over 30 billion, compared with 14.3 billion in 2023
  • The total estimated publicity value was over $435 million compared with $252 million in 2023
  • Notable additions this year include:
    • Barstool’s Pardon My Take (America’s #1 sports podcast), came to Tahoe and sat down with: Aaron Rodgers, John Elway, Baker Mayfield, Nate Bargatze and more
    • Jimmy Fallon and DJ Khaled’s “Cardigan Classic” brought the buzz to audiences beyond the sports world

South Shore Passport

Conference attendees enjoy a meal on the Tahoe Blue Event Center lawn.

Beginning in September, LTVA is launching the South Shore Passport: a way for businesses to attract conference attendees to dine or play during their down time by providing an offer. For example, restaurant partners can give either a flat discount or a free appetizer or drink; activity partners can offer a discount or free add-on. Once we’ve gathered information from partners, we will have the offers compiled into a digital map so that visitors can check out options and plan their free time, or added bleisure days, to explore all that Tahoe has to offer. Sign up will take place through our Partner Portal. If you read this and are interested in participating, let us know and we’ll make sure you receive the invite to either register for the Passport, or to create a login for the Partner Portal and to then register for the new Passport program.

Tahoe Knight Monsters Jersey

& Affiliation Release

Sir Tahoe Tessie mascot release pictured with the Las Vegas Golden Knight and showgirl.

On June 16, the Tahoe Knight Monsters and Tahoe Blue Event Center teams hosted a mascot, jersey, and NHL affiliation release event at Bally’s Lake Tahoe. The Knight Monsters are now officially affiliated with the Golden Knights of Las Vegas (NHL) and the Silver Knights of Henderson (AHL). Miss Nevada and Miss Nevada Teen were in attendance along with many locals eager to score some of the first merchandise from the new team, which included jerseys, stickers, hockey pucks and more. There was also a digital media blast to support the release, including this sizzle video on YouTube.

Did You Know?
  • Reno-Tahoe International Airport experienced a significant increase in passenger traffic in June 2024, exceeding all previous months since September 2007. With 457,524 passengers served, this represents an 11.7% increase compared to June 2023. This upswing in travel makes June 2024 the busiest month for RNO in nearly 17 years!
  • There was less than one quarter of the litter left behind this Fourth of July, as compared to last. View The League’s Story Map to learn more.
  • Independent Hotels Turn Personalized Messaging Into Bookings | Costar.com
  • “The future of hospitality is sustainable hospitality” | MilesPartnership.com

South Shore in the Media

The following earned media, sponsored by LTVA, was published this past month:

The South Shore Bulletin is brought to you by the Lake Tahoe Visitors Authority,  powered by the South Lake Tahoe Tourism Improvement District
and the Tahoe Douglas Visitors Authority.
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