LTVA Bulletin – August

Welcome to the August edition of the South Shore Bulletin brought to you by the Lake Tahoe Visitors Authority. Our goal is to highlight tourism trends, strategy, initiatives, and programs that increase visitor awareness, support our community and environment, and strengthen our economy.

FREE Microtransit Service

The free, on-demand rideshare microtransit service, Lake Link, officially launched on Friday, July 22, and is already transporting residents and visitors within their service area, which includes Lower Kingsbury, the Stateline casino corridor, and west to Al Tahoe Boulevard and Pioneer Trail.

The app-based service, similar to Uber or Lyft, uses 9-12 passenger vans to provide free rides 365 days a year from 7:00 am to 9:00 pm (10:00 pm on Fridays and Saturdays during peak months) and offers dedicated ADA-accessible vans as well as bike racks for users to access trails, beaches, entertainment, or simply run errands around the south shore of Lake Tahoe.

Sales Update

LTVA representatives attended IPW 2022 in Orlando, which is the leading inbound travel trade show, connecting U.S. travel exhibitors with travel buyers and media to promote their products and negotiate future business. Director of Leisure Sales, Juraj Sojka, Chief Marketing Officer, Tony Lyle, and Director of Sales & Marketing at Lake Tahoe Resort Hotel, Steve Woods, conducted over 80 one-on-one appointments with domestic and international tour operators and media, with astonishing success and continuous demand and interest in Lake Tahoe. Following the IPW, interested buyers traveled to our destination for in-person site tours and contracting with lodging, restaurants, and activity providers.

Domestic Visitor Profile Now Available

The domestic visitor profile for calendar year 2021 is now available on ltva.org. The LTVA subscribes to several data resources, which we share to the benefit our partners. The domestic visitor profile summarizes the demographics, geographic origin, behavior, and travel characteristics of visitors to South Lake Tahoe from within the United States and contains other useful information, including visitor spend and top activities.

Did You Know?

• Lake Tahoe travelers plan their trips close to departure, with one-third deciding to visit less than two weeks before their trip.
• Phoenix, AZ, Seattle-Tacoma, WA, and New York, NY were listed as the top three visitor source markets visiting South Lake Tahoe outside California or Nevada in July.
• Houston, TX, Chico-Redding, CA, and Las Vegas, NV had the highest percent of midweek visitors in July.

The Lake Tahoe Visitors Authority is powered by the South Lake Tahoe Tourism Improvement District and the Tahoe Douglas Visitors Authority.