LTVA Bulletin – July


Welcome to the July edition of the Lake Tahoe Visitors Authority’s South Shore Bulletin. This newsletter highlights tourism trends, strategies, initiatives, and programs that increase visitor awareness, support our community and environment, and strengthen our economy.

American Century Championship

American Century Championship, 2023

Today is the first day of the 35th annual American Century Championship. A few key notes to share with your frontline staff:

  • Compliments of the LTVA, free bike valet is provided directly across the street from the main gate at Edgewood. Bike valet will be open 7am-6pm on Wednesday & Thursday, 7am-5pm on Friday & Saturday, and 7am-4pm on Sunday. Paid parking is available at the casinos and nearby lots, which are all within walking distance. Lake Link is also available and LTVA has added two vehicles to the Lake Link fleet to help accommodate the high volume of visitors expected. Be aware of longer wait times during peak entry and exit periods.
  • Tickets are still available online for Wednesday, Thursday and Sunday. Friday and Saturday are sold out. There are no walk up ticket sales available at the gate, but if the day has not sold out guests can purchase a ticket using their smart phone and then enter.
  • The clear bag policy is strictly enforced. Here is the official 2024 list of approved / unapproved items.

A Taste of California Roadshow

Stuart Maas, Senior Director of Marketing & Business Development for LTVA, meets with a prospective buyer in Washington, DC.

In June, Stuart Maas, Senior Director of Marketing & Business Development, was invited to join Visit California’s A Taste of California Roadshow. These in-market client events elevate each partner’s ability to connect with new and familiar planner clients in a fun, welcoming and engaging environment, while expanding clients’ awareness of the endless possibilities California offers for groups.

The roadshow was held in Rosemont/Chicago and Washington, D.C. and were two of Visit California’s most successful events, considering attendance, quality connections made and partner/client feedback. Visit California will target Washington, D.C. and Chicago annually, building anticipation with our clients for California.

Fill it Forward Water Bottle Update

Anthony Stefani, US Forest Service, Smokey Bear, Cameron Wiebe, Group Sales & Services Manager, LTVA & Ryn Muat, Communications & Community Outreach Manager, LTVA

As of today, we have distributed 23,888 water bottles to lodging properties, events, and non-profits. 39 properties have opted in, and if you have been on the fence about participating but would like to join now, it’s not too late. We have close to 10,000 water bottles remaining, so there is still time to claim some for your summer guests.

Beginning in July, we are participating in Fill it Forward’s Zero Waste Challenge, which will run through September, garnering global exposure for Visit Lake Tahoe and our partners. Their previous Earth Day challenge, which only ran for one month, had 5,457 participants, and in-app branding and impressions have a reach that far exceeds that number.

We will also be posting a trio of dedicated reels through our social channels and promoting the challenge, as we distribute bottles at various events over the months to come. We’ll be concluding the activation with a “Show us your Bottle” Instagram contest inviting those with bottles to show off the Visit Lake Tahoe bottle all over the world. This activation works on multiple levels – both as a sustainability education piece, but also as guerrilla marketing as our bottle – and logo – travel the world with our guests, sparking conversations about the splendor of the Tahoe basin.

Attendees at the Awe and then Some Tourism Forum on June 12, 2024

Did You Know?

  • The Awe and then Some Tourism Forum had over 100 attendees and will be back next year. If you weren’t able to make it, you can view the presentations here.
  • Carol Chaplin, CEO of LTVA, was awarded a Certificate of Special Congressional Recognition for her many years of service as a Trustee and Chair of the Reno Tahoe Airport Authority on June 13, 2024.
  • The Visit Lake Tahoe website ranks in position 1-3 for about 7,800 keywords!
  • The Explore Tahoe Visitor Center in the Heavenly Village is open daily 10am-5pm. It is a great place to direct guests seeking expert advice on how best to enjoy the awe and then some of Tahoe.
  • is the number one travel portal in the US – check out this article for more.
  • The Destination Stewardship Council launched its newsletter. Sign up here if you’d like to stay up to date on this lakewide interagency effort to coordinate a destination management framework that will inspire all to take care of Tahoe.

South Shore in the Media

LTVA’s public relations agency of record, Weidinger PR, reports the following media hits:

  • Carol Chaplin interviewed with KTKZ radio discussing LTVA, our mission, and the latest south shore updates.
  • Ryn Muat was interviewed by KCBS radio regarding lake levels, assuring travelers that there is still plenty of beach along the south shore.
  • Ryn Muat was interviewed by KOLO 8 News regarding the Rules to Lake By.
  • Lake Tahoe was named the best lake in the entire state in this Apple News article.

The South Shore Bulletin is brought to you by the Lake Tahoe Visitors Authority,  powered by the South Lake Tahoe Tourism Improvement District
and the 
Tahoe Douglas Visitors Authority.