As of today, we have distributed 23,888 water bottles to lodging properties, events, and non-profits. 39 properties have opted in, and if you have been on the fence about participating but would like to join now, it’s not too late. We have close to 10,000 water bottles remaining, so there is still time to claim some for your summer guests.
Beginning in July, we are participating in Fill it Forward’s Zero Waste Challenge, which will run through September, garnering global exposure for Visit Lake Tahoe and our partners. Their previous Earth Day challenge, which only ran for one month, had 5,457 participants, and in-app branding and impressions have a reach that far exceeds that number.
We will also be posting a trio of dedicated reels through our social channels and promoting the challenge, as we distribute bottles at various events over the months to come. We’ll be concluding the activation with a “Show us your Bottle” Instagram contest inviting those with bottles to show off the Visit Lake Tahoe bottle all over the world. This activation works on multiple levels – both as a sustainability education piece, but also as guerrilla marketing as our bottle – and logo – travel the world with our guests, sparking conversations about the splendor of the Tahoe basin.
