LTVA Bulletin – July

Welcome to the July edition of the South Shore Bulletin brought to you by the Lake Tahoe Visitors Authority. Our goal is to highlight tourism trends, strategy, initiatives, and programs that increase visitor awareness, support our community and environment, and strengthen our economy.

Lights on the Lake Display and Cleanup

In case you didn’t notice, July got started with a real “bang”. The 4th of July ‘Lights on the Lake’ fireworks display brought in thousands of spectators and went off without a hitch. LTVA staff swept area beaches for fireworks debris and worked with local stakeholders, including Tahoe Douglas Fire Protection District, to make sure no firework debris was left behind.

American Century Championship Recap

Looking back at the scorecard, the 33rd annual American Century Championship celebrity golf event was one for the books. Tony Romo may have brought home the title, but the real winner was the South Shore community.

The LTVA is the Destination Sponsor of this event, which affords us national coverage on NBC Sports and the Golf Channel on Friday, Saturday, and Sunday of the tournament. Sunday’s coverage averaged a Total Audience Delivery of 1.4 million viewers, marking the highest final-round viewership for the event since 2009. The LTVA also recruits and manages a team of volunteers who contribute to the success of the tournament, with over 370 of them making the commitment this year.

Visit California Story Network

LTVA staff has been working with Visit California and Crowdriff’s Localhood to create engaging content that populates Visit California’s homepage as well as Google searches in the form of Visual Stories. Visit Lake Tahoe’s story, 22 Bucket List Must Do’s in 2022 at Lake Tahoe, has gained 14,000 gallery impressions, 3,600 story views, and 504,000 Google impressions.

Help Us Usher In Visit Lake Tahoe

We are asking partners to please replace the old Tahoe South logos on your websites with new Visit Lake Tahoe logos. We are also asking that you please change any Tahoe South links on your website to our new website address, www.visitlaketahoe.com.

Click on the logos below then right click to save as to your computer.

Did You Know?

• Phoenix, AZ, Seattle-Tacoma, WA, and Dallas-Ft. Worth, TX were listed as the top three visitor source markets visiting South Lake Tahoe outside of California or Nevada in June
• Grocery Stores/Eating Places & Restaurants made up the largest part of visitor spending in tourism categories, at 54% in June.
• The “Visit Lake Tahoe” Facebook page reached over 253,000 accounts organically during the month of June of 2022, up 126% from June of 2021, with an average reach of 8,400 per unpaid post.

The Lake Tahoe Visitors Authority is powered by the South Lake Tahoe Tourism Improvement District and the Tahoe Douglas Visitors Authority.