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Welcome to the June edition of the Lake Tahoe Visitors Authority’s South Shore Bulletin. This newsletter highlights tourism trends, strategies, initiatives, and programs that increase visitor awareness, support our community and environment, and strengthen our economy.
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Visit Lake Tahoe wins Zarticon Data Hero Award
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Stuart Maas, Senior Director of Marketing & Business Development, had the honor of accepting the Zartico Data Hero Award in Stewardship on behalf of our team. Using Zartico data, we informed and enhanced our Awe ‘and then’ Some campaign, as well as our Rules to Lake By campaign, to attract more sustainable visitors while also promoting responsible tourism. The results displayed an increase in average visitor spending with visitors opting to visit less touristy places as opposed to popular destinations like Emerald Bay.
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LTVA Leads South Shore Team at IPW
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Pictured Left to Right: Lyndsay Bryant, Owner of Lake Tahoe Boat Rides, Stuart Maas, Senior Director of Marketing & Business Development, Juraj Sojka, Director of Tourism, Casey Peck, Area Director of Leisure Sales, Margaritaville Resort Lake Tahoe.
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The LTVA attends IPW each year and community partners are invited to attend at a reduced cost to represent the destination and their businesses. IPW is the travel industry’s premier international marketplace, an appointment-based show where contacts are made, relationships are nurtured and business is contracted. At IPW, destination representatives meet with travel industry professionals from around the globe and share what the USA has to offer. This year IPW was held in Los Angeles, and featured a huge interactive area, California Plaza, where premier locations were showcased including Visit Lake Tahoe.
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Cameron Wiebe Graduated Leadership Lake Tahoe
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Cameron Wiebe, Group Sales & Services Manager for LTVA, graduated from Leadership Lake Tahoe, an intensive 10-month experience to provide information, strategies, contacts, and opportunities for professional growth. Cameron worked with seven class members to create a community project that brings together observations from recently published community reports, conversations with survey authors, and insights from conversations with community organization leaders. The objective is to influence how we collect and utilize data to ensure it truly reflects the diverse tapestry of Tahoe. Some key suggestions to make future surveys more inclusive and effective include broadening representation, participation encouragement, community-specific options, and building trust within communities. View the community project report here.
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Did You Know?
- Our Awe and then Some Forum is coming up quickly and registration closes today, Wednesday, June 5. Learn more and register here.
- Does your business have a commitment to sustainability? If yes, you may be eligible for inclusion on our Meaningful Travel Map, launching later this summer. Write to Ryn for more info: ryn@visitlaketahoe.com.
- According to Visit California, travel spending in 34 of 58 counties in California exceeded 2019 levels in 2023.
- According to National Travel and Tourism Office, there was 31% annual growth in international visits to the U.S. in 2023, still at 84% of pre-pandemic inbound visitation levels. In 2024, a 17% increase is forecast to 77.7 million, just 2% shy of the 79.4 million in 2019 prior to COVID’s impact.
- The Lake Tahoe Destination Stewardship Plan received a 2024 Project Excellence Award from the Society of Outdoor Recreation Professionals. The reward recognizes the dedication and innovation in advancing the outdoor recreation profession while upholding values of justice, equity, diversity, and inclusion; sustainable recreation; people; community; collaboration; and skill development.
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Pictured from Left to Right: Denise Beronio, Director, Nevada Division of Outdoor Recreation, Amy Berry, CEO, Tahoe Fund, Daniel Cressy, Public Services Staff Officer, USFS, Nettie Pardue, Managing Director, Lake Tahoe Destination Stewardship Council, Devin Middlebrook, Government Affairs Manager, TRPA, Carol Chaplin, CEO, LTVA, Stavros Anthony, Nevada Lieutenant Governor
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South Shore in the Media
LTVA’s public relations agency of record, Weidinger PR,
reports the following media hits:
- AFAR magazine gave Lake Tahoe the top spot in this article featuring the most beautiful lakes in America.
- One of the articles from our UK media FAM tour this winter has gone live, with a focus on skiing and the restorative waters of the lake itself.
- CBS Sacramento and KTVN Reno conducted interviews with LTVA staff on Memorial Day bookings, preparations for summer and tips for a memorable holiday weekend.
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