California’s tourism industry has given a resounding “Yes” to the Visit California Marketing Renewal, which extends the organization’s funding through 2025.

The renewal passed with 95% of votes in favor — the highest approval rating since Visit California’s inception, even among the largest pool of voting stakeholders to date.

The united tourism industry support reinforces that the state’s innovative model of tourism marketing is working. Visit California’s ability to guide long-term, global strategies has contributed to significant growth in tourism revenue over the past decade. In the years ahead, the organization’s stability and vision will help California maintain its position as the No. 1 U.S. tourism destination in an increasingly competitive and complex market.

Guided by doing for the industry what can’t be done alone, Visit California will continue to operate efficiently and collaboratively to maximize the value it delivers to its partners.

Thank you for your overwhelming support and confidence in the industry-led California global marketing program that delivers billions of dollars in visitor spending to the state’s hotels, rental car companies, restaurants, attractions, retailers and thousands of other businesses in every community across the state.

Let’s continue the progress we have made in promoting California to the world.



Even on the heels of the Thanksgiving holiday, it’s still a good time to be thankful.  Here in Tahoe South, we are thankful for Visit California and its global promotion power.  Please vote for VCA’s Marketing Renewal.  If you are a voting business, look for your ballot arriving in the mail, or vote online at If you have any questions, contact or (916) 444-0430.

Every six years, California’s travel industry considers whether to continue to maintain funding for the statewide tourism marketing program which has delivered billions of dollars of new visitor spending across the state for the last 25 years. This year, the state’s travel businesses will vote again.


Vote Yes Visit California Marketing Renewal Video

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​Visit California is working. But we need your help to continue the marketing programs that are so critically important to the health of California’s travel industry.

Visit California is conceived, funded and led by the travel industry. For more than 25 years, the program has delivered billions of dollars of new visitor spending to the state’s hotels, rental cars, restaurants, attractions, retailers and thousands of other businesses in every community across the state. Thanks to Visit California’s global marketing programs, California is now the nation’s No. 1 travel destination — bigger than most countries.

Every six years, the industry considers whether to continue the program. Without your YES vote this year, Visit California will cease to exist and all promotion of California will end — seriously threatening our state’s businesses.

Visit California uses its resources very efficiently — 88 percent of its budget is allocated directly to global marketing programs, 10 percent better than the national average for state DMOs.

We are asking you to vote YES this year to ensure Visit California is renewed.

Ballots will be mailed Nov. 27, 2019, and votes must be submitted by Dec. 31, 2019. Please watch for your ballot in the mail. For more information, please visit ​​


Renew Visit California Renew Visit California