LTVA Special Event Guidelines
All event funding requests will be reviewed with the below in mind.
- Alignment with LTVA Objectives: Does the proposed event align with LTVA Objectives?
- Tourism Impact: what is the potential tourism impact of the event. Considered factors are the expected number of visitors, the length of their stay, and the likelihood of repeat visits. Events that potentially attract visitors from outside the region or coincide with periods of low tourism activity should be prioritized.
- Resident Impact: What will be the impact on the local community?
- Is the event peak season?
- Is the event on a weekend?
- Will the event draw a volume of people that will negatively impact resident neighborhoods and quality of life?
- Economic Benefits: What will the event’s economic benefits be to the local community? This could include spending by event attendees on accommodation, dining, shopping, and other services.
- Cultural or Educational Value: What is the event’s cultural or educational value? Events that showcase South Shore’s culture, heritage, or natural attractions can help to attract a diverse range of visitors.
- Community Engagement: Events supported by local businesses, community organizations, and residents are more likely to positively impact the South Shore.
- Stewardship and Sustainability: The LTVA prefers events that minimize their environmental footprint, promote responsible tourism practices, and benefit the local community.
- Promotional Opportunities: Events that generate media coverage, social media engagement, and other marketing opportunities can help to raise awareness of the destination and enhance South Shore’s market position.
- Long-Term Impact: Consider the event’s long-term impact on the destination’s tourism industry. Events that have the potential to become recurring or annual fixtures on South Shore’s calendar can provide sustained benefits over time.
- Collaboration and Partnerships: Does the event encourage collaboration and partnerships between the DMO, event organizers, local businesses, and other stakeholders? Jointly funded or co-branded events can leverage resources more effectively and maximize the impact of funding support.
- Risk Management: What are the potential risks associated with the event and are appropriate mitigation elements put in place?
- Measurement and evaluation: Are there mechanisms for evaluating the success of funded events and reporting on their outcomes. This may include tracking key performance indicators such as visitor numbers, economic impact, media coverage, and attendee satisfaction.
To apply for LTVA funding, complete the following LTVA special event funding application. Before you apply, please review the LTVA special event guidelines and complete the application. Because of the high demand for LTVA funding, applying at least nine months before your event is recommended.
LTVA Special Event Funding Application