Hello LTVA Partners:

In light of the yesterday’s negative national news story on CBS concerning South Lake Tahoe’s Vacation Home Rental issues (https://www.cbsnews.com)  –  the major messaging was incomplete, inaccurate and damaging, resulting in numerous reservation cancellations.

We have developed the document below with talking points, key messages, resources and a sample written response in the event you receive calls or emails from guests.

We also responded to CBS voicing our displeasure with their report.

Furthermore, we’re coordinating with the City Council/staff on media and customer responses/messaging surrounding this issue.

Thank you.

Phil Weidinger and Jenn Boyd
Weidinger Public Relations

Tahoe South VHR Key Messages & Talking Points

In light of the yesterday’s negative national news story on CBS concerning South Lake Tahoe’s Vacation Home Rental issues (https://www.cbsnews.com) the major messaging was incomplete, inaccurate and damaging, resulting in numerous reservation cancellations.

Below includes suggested talking points, resources and a sample written response in the event you receive calls or emails from guests.

Key Messages:

Thank you for calling. Yes, we saw the piece and it was a terribly inaccurate reflection of what really happens here.

South Lake Tahoe has always welcomed visitors and always will.

We love to share our home, the spectacular natural beauty of the area and the various outdoor and indoor attractions with guests from around the country and the world year-round.

With a tourism-based economy, we depend on visitors for our livelihood so of course have your interests at heart.

We pride ourselves on offering guests a memorable, unique experience while on vacation with their friends, family, loved ones.

In an effort to balance visitors’ desires and local resident’s needs, the City of South Lake Tahoe established guidelines for respectful co-existence re environment (trash), parking and noise. We want to ensure you always have an enjoyable experience and recommend you talk to the owner prior to your visit for a clear understanding of local regulations.

It’s common for destinations to have area Vacation Home Rental guidelines that are sensitive to local protocols. Neighborly considerations include reasonable levels of music or noise; and set hours for pool/hot tub use based on common sense and respectful behavior for all.

If asked who says Tahoe is so wonderful, here’s a resource of accolades from various national media outlets thus far for 2018 to mention if applicable:

Best Vacation Spots for Extreme Winter Sports (CBS)

25 Best Pet-Friendly Vacations In America (TripAdvisor)

The 20 Best Places to go in 2018 (Stateline, NV) (Time Magazine)

Americans pick their favorite destination (Lake Tahoe, CA No. 3) (Expedia)

10 of the most scenic ski resorts in the world (USA Today)

6 Beautiful Places to Work Remotely (South Lake Tahoe No. 1) (Business News Daily)

Suggest template email response to visitors who ‘cancel’ reservations:

Thank you for taking the time to reach out. Most importantly, please know you are always welcome at South Lake Tahoe, and we appreciate your business.

Yes, we saw the piece and quite frankly were terribly dissatisfied with how the issue was presented. It was inaccurate and

unbalanced.

Like in any town, there are guidelines to strike a balance of respect and common considerations surrounding environment, noise, parking, pools/hot tubs and trash.

Issues involving vacation home rentals at Lake Tahoe, similar to other cities and towns across the country, are complex. During the past 15 years, the city of South Lake Tahoe has developed various VHR guidelines to balance the desires of visitors and the needs of residents.

Again, thank you for sharing your thoughts. We know everyone has choices of where to visit and where to spend their hard-earned money.

It’s common for destinations to have area Vacation Home Rental guidelines that are sensitive to local protocols. Neighborly considerations include reasonable levels of music or noise; and set hours for pool/hot tub use – based on common sense and respectful behavior for all.

We want to ensure you always have an enjoyable experience and recommend you talk to the owner prior to your visit for a clear understanding of local regulations. If you need more information on the specifics of the VHR program visit: http://www.cityofslt.us/index.aspx?NID=917.

Thank you.

_______________________________________________________________________________________________

For your internal knowledge/background information:

During the past 15 years, the city of South Lake Tahoe has developed various and evolving VHR guidelines to balance the desires of visitors and the needs of residents.

Staff report on recommendations, background, issues, enforcement summary, efforts from the April 17, 2018, City Council Meeting: http://slt.granicus.com/MetaViewer.php?view_id=6&clip_id=903&meta_id=89590

The City of South Lake Tahoe’s policies on VHR guidelines are available online: http://cityofslt.us/index.aspx?NID=917.

There’s a two-minute video that provides an overview of the new policies: https://www.youtube.com/watch?time_continue=1&v=9cwMLmR334E.

Link to PDF


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