The State of the American Traveler: Mobile Edition (Fall 2018)
The State of the American Traveler, Mobile Edition, shared invaluable insights from Destination Analysts’ latest research. The webinar explored mobile behavior, discussing how US travelers plan and execute trips using mobile devices and what their preferences are in planning a trip. In our guest speaker spotlight, Steven Paganelli, CDME, Head of Destination Marketing, Americas at TripAdvisor, joined us to reveal key insights and answer questions about mobile behavior on TripAdvisor. He also highlighted the new UGC and social-driven user experience launching shortly for TripAdvisor.