We launched an action alerts initiative yesterday encouraging you to share how the coronavirus situation is affecting you, your business and your community directly with your members of Congress. Thank you to those who have already submitted an Action Alert—please ask your colleagues and your network to do the same.

Your voice is truly critical, and we need as many from our industry as possible to ensure Congress understands the devastation the coronavirus outbreak is having on travel and tourism and why they must take immediate action to provide much-needed relief during this difficult time.

U.S. Travel has made it easy for you to share your story with Congress in multiple ways. The below actions should be taken this week.

Letters to the Editor

Write a Letter to the Editor using our customizable sample copy (or use this one if you are a small businesses) to draft one of your own for publication in your local newspaper. Here are steps to take when submitting:

  1. Personalize the sample copy by filling in the blanks to reflect your business’ unique situation.
  2. On your target publication’s website, the “Letters to the Editor” subsection will typically appear under the “Opinion” section.
  3. The option to submit a letter, or instructions on how to submit a letter, usually appears at the top or bottom of the page.
  4. Read the instructions carefully and ensure your letter meets all submission requirements, especially guidance on word count.

Click here to see an example of a typical “Letters to the Editor” submission page.

Once published, share the LTE on your social media platforms and tag your member of CongressLet us know when it has been placed and we will amplify on our handles, as well.

Social Media

Keep the drumbeat going: use our sample social media guide that includes national economic impact data, along with your own statistics and anecdotes about decreases in visitation, cancellations, layoffs, reduced hours, reduced room occupancy or anything else that can help communicate the impact the coronavirus is having. Be sure to tag your member of Congress—you can find their handles here—and we will echo on our own channel.

Additional Resources

As a reminder, our website also has additional resources for you to use in your communications , including media talking points, fact sheets and more. If you have any questions or comments, please do not hesitate to reach out to me.

I cannot emphasize enough how important your voice is to U.S. Travel’s advocacy efforts. Thank you in advance for all your help. We WILL get through this by working together.

Tori Barnes

Tori Emerson Barnes Executive Vice President, Public Affairs and Policy
U.S. Travel Association 1100 New York Avenue, NW Suite 450 Washington, D.C. 20005
M 202.697.1300
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U.S. Travel Association

From: “Tori Emerson Barnes, U.S. Travel Association” <feedback@ustravel.org>

Date: Tuesday, March 17, 2020 1:50 PM

Subject: Tell Congress how Coronavirus is Affecting YOU and YOUR BUSINESS

U.S. Travel Association


Dear Travel Colleague,

While the health of Americans is of utmost importance, Congress must also protect the businesses and jobs affected by the coronavirus outbreak—which is having an unprecedented impact on the U.S. travel industry and the broader economy.

In times like these, it is important for Congress to hear from their constituents about the impact a decline in travel is having on local workers and businesses. Your outreach is critical to U.S. Travel’s advocacy efforts that will inform policymaking and inspire congressional action.

Please use this action alert to send a message directly to your senators and representatives with specific examples of how you, your colleagues or employees and your business are being affected.

Within the action alert, we also provide detailed policy solutions that will help address the health of the U.S. economy, the small businesses that make up 83% of all U.S. travel employers, and the 15.8 million travel-supported jobs.


Your voice is more important now than ever. In the coming weeks will we continue looking to you for support in our advocacy efforts.

If you have any questions or comments regarding coronavirus and our industry, please do not hesitate to reach out.

Tori Barnes

Tori Emerson Barnes

Executive Vice President, Public Affairs and Policy

U.S. Travel Association