LTVA Bulletin – April

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Welcome to the April edition of the Lake Tahoe Visitors Authority’s South Shore Bulletin. This newsletter highlights tourism trends, strategies, initiatives, and programs that increase visitor awareness, support our community and environment, and strengthen our economy.

Visit Lake Tahoe Partner Portal Launch Day!

We are launching our new online Partner Portal. What does this mean for you? The Partner Portal is a one stop shop for you, our partners, to provide us with the latest information about your business. Many of you will have received a separate invitation email from Simple View earlier this morning titled, “Login to Optimize Your Visit Lake Tahoe Partnership” with further instructions. If you do not receive an email, you may click here to initiate your account. The new platform will streamline communication between our staff and our stakeholders and partners for website listings, events, RFPs, special offers and contacts. If you have any questions or need assistance, please contact Ryn Muat, Communications & Community Outreach Manager, There are additional training resources available for those who need them, including a live virtual training.

A sneak peak of the new Partner Portal home screen.

LTVA Supports South Lake Tahoe’s Single-Use Water Bottle Ban

With the single-use plastic water bottle ban going into effect on Earth Day, April 22, we are pleased to announce that we have purchased a number of highly durable, aluminum, USA-made reusable water bottles which we will begin distributing later this month to lodging properties. This is a huge stride for South Lake Tahoe and we are happy to be able to support the city’s initiative. We will send a dedicated e-blast later this month with instructions for how to request bottles for your property.

Design Mockup of New Visit Lake Tahoe Water Bottles

Design mockup of our new Visit Lake Tahoe water bottles.

Visit California’s 2024 Poppy Awards

Pictured Left to Right: Caroline Beteta, President and CEO of Visit CA; Juraj Sojka, Director of Tourism, Visit Lake Tahoe; Danni Winter, Marketing Director, Noble Studios; and Carla Murray, vice Chair of Visit CA and President of Marriott International, U.S. West Region.

The Lake Tahoe Visitors Authority and its agency of record, Noble Studios, won Visit California’s Poppy Award recognizing the creativity and effectiveness in tourism marketing for the destination’s 2022-23 Awe and then Some paid brand campaign under $1 million. The strategic approach incorporates the “total Tahoe” experience, drawing from our region’s awe-inspiring landscapes, vibrant entertainment, and the unique combination of year round indoor and outdoor recreation.

The comprehensive research-driven renaming and rebranding initiative, Awe and then Some, was a result of collaboration between LTVA, our board of directors, marketing, sales, and PR committees, guided by Noble Studios. We are honored to receive this prestigious industry award.

South Shore in the Media

LTVA’s public relations agency of record, Weidinger PR,

reports the following media hits:

  • Out Traveler published this piece by Joey Amato, an influencer who visited earlier this year.
  • ACES Golf picked up our spring skiing conditions press release.
  • Fodor’s Travel is releasing its updated Northern California guidebook, featuring new reviews on Desolation Hotel and Maggie’s Restaurant, following a recent coordinated visit.
  • Following updates submitted to Visit California, Margaritaville has been featured in the What’s New section of their website.

Did You Know?

  • LTVA’s Events page gets almost 10,000 unique viewers per month which translates to about 300 views per day. Make the most of this exposure by uploading your events via our new Partner Portal.
  • American Century Championship tickets went on sale as of April 1, 2024. Click here for more information.
  • In March, Stuart Maas, Senior Director of Marketing & Business Development, attended the MPI Cascadia Educational Conference (CEC), which is a joint regional conference for the Oregon and Washington State Chapters of Meeting Professionals International. Stuart conducted 22 one-on-one appointments with Meeting Planners interested in learning more about and booking business in the South Shore of Lake Tahoe.

The South Shore Bulletin is brought to you by the Lake Tahoe Visitors Authority,  powered by the South Lake Tahoe Tourism Improvement District and the Tahoe Douglas Visitors Authority.