Staff - Lake Tahoe Visitors Authority

Carol Chaplin

President & CEO

Carol Chaplin

President & CEO

The CEO is the Chief Executive and Administrative Officer responsible for all administrative and management functions and executing the mission of the organization by planning, directing, and overseeing all activities to achieve the stated goals and objectives.

Sue Barton

Chief Operating Officer

Sue Barton

Chief Operating Officer

sue@visitlaketahoe.com
(775) 589-2934

The Chief Operating Officer oversees and guides LTVA’s day-to-day workflow strategy and administration of essential business operations. Collaborates with the leadership team to set and meet business objectives and establish and implement policies that promote LTVA’s culture and vision and contribute to the organization’s overall success.

Stuart Maas

Senior Director of Marketing & Business Development

Stuart Maas

Senior Director of Marketing & Business Development

stuart@visitlaketahoe.com
(775) 589-2059

The Senior Director of Marketing & Business Development is responsible for the development and implementation of strategic marketing initiatives and new business opportunities to help achieve the goals of the Lake Tahoe Visitors Authority through leadership, collaboration, change management, innovative partnerships, sophisticated brand development/management, destination stewardship and capitalization on technological resources. The Senior Director of Marketing & Business Development oversees programs related to integrated marketing, advertising, media buying, official publications and collateral, web strategy, event and meetings marketing, and conference and group inquiries. He manages the day-to-day operations of the marketing and group sales departments.

Juraj Sojka

Director of Tourism

Juraj Sojka

Director of Tourism

juraj@visitlaketahoe.com
(775) 589-2937

The Director of Tourism is responsible for promoting and marketing the south shore of Lake Tahoe and oversees the tourism development initiative while understanding the needs and capacity of the destination and community and following the destination’s mission, vision, and strategy. While being responsible for travel trade distribution throughout all opportunities on a domestic and international level, he is also a data and research champion and participates in destination sustainability implementation.

Katharine McComb

Director of Finance

Katharine McComb

Director of Finance

accounting@visitlaketahoe.com
(775) 589-2057

The Director of Finance is responsible for overseeing the smooth functioning of the financial systems of the LTVA, including budgeting oversight, payroll, accounts receivable and payable, audits, tax payments, etc.

Anne Sutterfield

Online & Operations Manager

Anne Sutterfield

Online & Operations Manager

anne@visitlaketahoe.com
(775) 589-2331

The Online & Operations Manager is responsible for the content on the LTVA’s consumer website, VisitLakeTahoe.com; B2B website, LTVA.org; and TahoeDouglasVA.org websites. Also responsible for responding to online requests for information from individuals, weddings, and small groups. In addition, this position has oversight of Visitor Center operations at Explore Tahoe Visitor Center in the Heavenly Village.

Cameron Wiebe

Group Sales & Services Manager

Cameron Wiebe

Group Sales & Services Manager

cameron@visitlaketahoe.com
(775) 589-2325

The Group Sales & Services Manager is responsible for event research, material preparation, support, and reporting. Coordination includes communication with local stakeholders such as restaurants, recreation partners, and other venues concerning meetings and events for upcoming Events Center projects.

Sam Pinsky

Content & Digital Marketing Specialist

Sam Pinsky

Content & Digital Marketing Specialist

sam@visitlaketahoe.com
(775) 589-2175

The role of the Content & Digital Marketing Specialist includes content creation and repurposing through written, video, and photo mediums, digital asset management, and general website support. Most of the written content created originates from blogs and is used in a variety of different ways on platforms such as Facebook, Instagram, TripAdvisor, and Google Stories.