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Optimize Your Online Businss Profile – Free Visit California Program

Visit California & High Sierra Visitors Council have partnered with strategic marketing firm, Miles Partnership, for two free virtual workshops that give you hands-on assistance with optimizing your business’s presence on Google, Yelp, and TripAdvisor.  Miles Partnership has helped hundreds of destinations and hospitality businesses worldwide increase tourism revenue. Your online business profiles are the… Read more »

Kayaking South Lake Tahoe

Access to Lake Tahoe Images and Video Via Laketahoe.barberstock.com

How to obtain images: Tahoe South has licensed images and video available for non-commercial use by media, tour operators, travel agents, meeting professionals, and convention promoters. These assets are available for download online by registering at Barberstock.com. Getting Started: Login Request access and create your login at https://laketahoe.barberstock.com/ . You will receive a confirmation email… Read more »

South Lake Tahoe

Lake Tahoe Accolades

Below is a list of accolades bestowed on the region by trusted ski and travel authorities. USA Today voted it “America’s Best Lake” while Travel + Leisure christened Lake Tahoe the “Most Beautiful Lake in America.” It’s perennially been on the New York Times list of “Best Places to Go” and Powder Magazine named it… Read more »

Fly Reno-Tahoe

RASC Toolkits: Now online and ready for use!

In order to enhance the tools available to Regional Air Service Corporation (RASC) partners, a new series of toolkits have been created to support current and new hub markets. These new toolkits live on a website page that can be accessed by all partners and used at any time. Being that these live online, the… Read more »

South Lake Tahoe

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State of the American Traveler

The State of the American Traveler

The State of the American Traveler is one of nation’s leading travel studies of American leisure travelers. The quarterly research is undertaken by Destination Analysts, a specialist research company and, like Miles, is 100% focused on travel and tourism. For more than a decade, Miles Partnership has been the sole sponsor of this research, working… Read more »

Tahoe South

Tahoe South Key Messages & Talking Points

    Tahoe South Key Messages & Talking Points Dec. 2021 Winter Conditions/Economy As of Dec. 28, 2021 Record-Breaking Snowfall: New December month long snowfall record established. UC Berkeley’s Central Sierra Snow Lab, located at Donner Pass, received nearly 39 inches of snow in 24 hours, bringing its total for the month to a record… Read more »