The 28th Annual Operation Sierra Storm (OSS), a meteorologists conference that positions South Lake Tahoe as a leading national ski destination, was held from January 26-29. The conference is sponsored by the Lake Tahoe Visitors Authority and executed by Weidinger PR. OSS is held mid-week over four days and includes a TV production crew to shoot speaker presentations and expert interviews. 28 TV broadcast meteorologists from across the country attended, representing many of our key flight markets, to showcase winter on the south shore.
The conference generated national attention and provided comprehensive broadcast coverage and social media results for South Lake Tahoe. Features thus far include live and taped shots from NBC and CBS National, and stations in Los Angeles, San Francisco (including the San Francisco Chronicle), Denver, Tampa, Sacramento, San Luis Obispo, Orlando, Cleveland, Charlotte, Nashville, Lansing, South Dakota, Alabama and Reno.
To date, OSS has generated 217 clips (broadcast, online and social media) with more content anticipated this month. The estimated audience reach so far is 1.6 million.
