Welcome to the January edition of the Lake Tahoe Visitors Authority’s South Shore Bulletin. This newsletter highlights tourism trends, strategies, initiatives, and programs that increase visitor awareness, support our community and environment, and strengthen our economy.
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Juraj Sojka, LTVA Director of Tourism presenting to travel trade professionals in China.
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LTVA staff attended sales missions holding one-on-one appointments with key tourism contacts, showcasing our region’s unique offerings and discussing further product developments:
- Juraj Sojka, Director of Tourism, joined the Visit California Trade Mission in China and South Korea last month. The delegation consisted of representatives from eight businesses and 15 destination partners who met with nearly 200 travel trade professionals to showcase California tourism offerings.
- Cameron Wiebe, Group Sales & Services Manager, attended Cal SAE Seasonal Spectacular. He led the Visit Lake Tahoe booth, which consisted of sales executives from: Beach Retreat and Lodge, Margaritaville, Tahoe Blue Event Center, Tahoe Ridge Resort, and Terramar. Collectively, they spoke with over 200 meeting planners and association executives.
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We have added a new way for stakeholders to share images and videos. Now via Crowdriff, there are two ways to share images:
- Link your business Instagram account (automatic). This is the easiest method if you would like to share a lot of content.
- Uploading video/photo (manual). This is best if you only want to share occasional content or if you aren’t active on social media but have content to share.
We look forward to highlighting the businesses and content creators that make Tahoe unforgettable. If you have questions, reach out to Ryn Muat, ryn@visitlaketahoe.com. Note that submitting content does not guarantee that it will be shared. If you’d like to learn more about what kind of content we can share, contact Ryn.
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Rachel Derry and her sweet creation, “A Very Beary Christmas,” won first place in the first annual City of South Lake Tahoe Gingerbread House Competition.
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- The City of South Lake Tahoe’s first Gingerbread Competition and Crawl, which was sponsored by LTVA, was a success, delighting visitors and locals alike at the Festival of Lights, and then displayed from December 16 thru January 1 at various locations around town.
- Natural Selection Duel, an international series of head to head competitions between professional snowboarders, will be held at Kirkwood Mountain Resort, January 24-30.
- Operation Sierra Storm (OSS) is scheduled for the last weekend of January. This conference brings meteorologists from around the country to learn from speakers in their field, hit the slopes and discover why Tahoe is famous, as well as film on-location content. Last year’s OSS generated 45 television reports and reached an audience of 4 million.
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The following earned media was published this past month:
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- @ChasingSage visited the South Shore producing epic content that garnered over 200,000 views and 15,000 likes.
- Featured in The Modesto Bee, Sacramento Bee, Fresno Bee and San Luis Obispo, Heavenly Mountain Resort made the top 10 list for USA Today’s 2024-25 list.
- Ryn Muat, LTVA’s Communications & Community Outreach Manager, gave an interview with KCBS Radio San Francisco on winter driving tips, December 16.
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