LTVA Bulletin – June

LTVA logo


Welcome to the June edition of the Lake Tahoe Visitors Authority’s South Shore Bulletin. Our goal is to highlight tourism trends, strategy, initiatives, and programs that increase visitor awareness, support our community and environment, and strengthen our economy.

Sales Update

(From left) Stuart Maas, Senior Director of Marketing & Business Development, Visit Lake Tahoe; Caroline Beteta, President & CEO, Visit California; Juraj Sojka, Director of Tourism, Visit Lake Tahoe

Visit Lake Tahoe representatives Stuart Maas, Senior Director of Marketing & Business Development, and Juraj Sojka, Director of Tourism, attended IPW 2023 in San Antonio. This is the leading inbound travel trade show, connecting U.S. travel exhibitors with more than 1,300 travel buyers and media from over 60 countries. Stuart, Juraj, and Director of Sales & Marketing at Lake Tahoe Resort Hotel, Steve Woods, conducted over 80 one-on-one appointments with domestic and international tour operators with astonishing success and continuous demand and interest in Lake Tahoe.

For 2023 LTVA upgraded to Silver Sponsorship status at this prestigious show, which assured significant brand activation throughout the marketplace floor and fantastic placement of the new “Awe and then Some” booth in the Visit California section. This visibility ensured strong awareness of the Lake Tahoe destination and the new Visit Lake Tahoe brand.

Reno-Tahoe International Airport Reports Seasonal Returns & Schedule Increases

Reno-Tahoe International Airport’s flight mapping tool – photo captured from their website


Exciting news for travelers to and from Reno-Tahoe International Airport as several airlines are returning and increasing their flight schedules for the summer and fall seasons. Here’s a summary of the changes:

  • American Airlines will resume its RNO-LAX route in August, while Alaska Airlines will bring back RNO-LAX service in June. Alaska Airlines will also enhance its RNO-PDX route with increased frequency.
  • Jet Blue Airways will resume RNO-JFK service in mid-June.
  • Delta Airlines reintroduces its RNO-MSP route as a 3-times-weekly service.
  • Sun Country Airlines offers RNO-MSP flights twice weekly.
  • United Airlines resumes RNO-IAH route with 2 weekly flights and increases RNO-ORD service to daily flights.
  • Southwest Airlines brings back RNO-DAL on weekends and reintroduces RNO-MDW route in the fall.
  • Southwest Airlines plans to increase RNO-DEN service to 3 flights daily starting in October.

Event Center Update

Event Center construction progress – photographed on June 2nd

While the Event Center prepares to host its inaugural events in late September and early October – Tahoe Comic Con and Billy Strings – remarkable progress has been made in transforming the venue into a state-of-the-art destination. Carpeting has been laid on the floors, video boards now illuminate the space, and fixtures have been set into place.

Stay connected with the latest news and updates from the Tahoe Event Center by joining their exclusive cyber club. Be the first to know about upcoming events, special offers, and more surprises that await within these new walls!

Did You Know?

  • The LTVA’s monthly consumer newsletter, which typically promotes events, news, and special offers, is distributed to 36,000 opt-in subscribers with an average open rate of 43%. This percentage is well above the travel industry benchmark of 27%.
  • On Thursday June 8th, media coverage for the ACC golf tournament begins at Edgewood Tahoe Resort. The LTVA is the destination sponsor of the event, and will get to speak with Mardy Fish and Charles Barkley during this initial media coverage.
  • As we see more visitors enter our destination, keep in mind that LTVA has Lake Link cards available for distribution at your business. Need some? Email with your request!