LTVA Bulletin – May

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Welcome to the May edition of the Lake Tahoe Visitors Authority’s South Shore Bulletin. This newsletter highlights tourism trends, strategies, initiatives, and programs that increase visitor awareness, support our community and environment, and strengthen our economy.

You’re Invited to the Awe and then Some Forum



Join us for a half-day forum and get the download on the latest in travel, tourism, business and marketing strategy. Your ticket includes parking, breakfast, lunch and some time at the end of the event to connect with fellow leaders in the hospitality and tourism industries. We have curated a list of speakers including representatives from Noble Studios, the Lake Tahoe Destination Stewardship Plan, LTVA, and SMG Consulting. If you have questions about this event, contact Ryn Muat, Communications & Community Outreach Manager.

Reserve your spot in the Awe and then Some Forum here!

Visit California’s Digital Marketing Webinars

This month, Visit California is offering a free webinar series which may be of interest to you. Click here to register and for a full description of each of the below sessions.

May 2 at 12:00 pm | Emerging Technology
May 8 at 12:00 pm | Influencers
May 16 at 12:00 pm | Owned Lists

Stuart Maas Presented at Two General Sessions


Pictured Left to Right: Nicole Brownwell, CXO, Zartico, John Ragozzino, Marketing & Sales Director, Visit Durango, and Stuart Maas, Senior Director of Marketing & Business Development, presenting at the Mountain Travel Symposium.

Did You Know?

  • We sent out a call for content to restaurants in our region that will fuel upcoming content on our blog (a few sample topics: recommendations for vegan visitors and sober travelers, and tips for travelers who want prioritize sustainability in their trip planning) – didn’t get the memo? Email Ryn and she’ll loop you in.
  • Global travel demand has reached 91% of its 2019 levels, indicating a near complete recovery from the pandemic. Affluent travelers and Gen Z travelers are prioritizing travel, and corporate travel is also rebounding. Check out Visa Global Travel Trends 2024 report for more insights. LTVA purchases an annual subscription to Visa’s report as part of our data-led decision-making strategy.
  • The Reno-Tahoe International Airport just opened its new ticketing hall and Carol Chaplin, LTVA’s CEO and current Chair of the Reno Tahoe Airport Authority Board of Trustees, had the honor of cutting the blue ribbon. The ticketing hall is part of the MoreRNO project, which contemplates the growth of the region, air service demand, and customer safety and comfort.

Carol Chaplin, CEO of LTVA, after cutting the ribbon at the new ticketing hall at the Reno-Tahoe International Airport.

South Shore in the Media

LTVA’s public relations agency of record, Weidinger PR,

reports the following media hits:

The South Shore Bulletin is brought to you by the Lake Tahoe Visitors Authority,  powered by the South Lake Tahoe Tourism Improvement District and the Tahoe Douglas Visitors Authority.