Welcome to the November edition of the Lake Tahoe Visitors Authority’s South Shore Bulletin. This newsletter highlights tourism trends, strategies, initiatives, and programs that increase visitor awareness, support our community and environment, and strengthen our economy.

Northstar Boutique Meetings Hosted at Tahoe Blue Event Center

Northstar attendees taking appointments at the Tahoe Blue Event Center

The Lake Tahoe Visitors Authority (LTVA) partnered with Margaritaville Resort Lake Tahoe, Tahoe Blue Event Center, Visit California, Terramar DMC Network, Amador Stage Lines, HALO Branded Solutions, Caesars Entertainment, Oak View Group, and Encore to welcome the Northstar Small & Boutique Meetings conference to the South Shore of Lake Tahoe.

Northstar’s premiere hosted-buyer event is designed specifically for small and boutique-sized meetings, bringing together highly-qualified meeting buyers with destinations, hotels, DMCs, technology and merchandise providers, and other suppliers ready to welcome smaller events. The event sold out, and in addition to meetings, attendees were treated to experiences at The Idle Hour, Tahoe Sport Fishing, Tahoe Cruises, Tahoe Star, as well as a lunch at Riva Grill.

Visit Lake Tahoe Presented at Destination Mixer Hosted by Visit California

Left: Brady McIntyre and Juraj Sojka, both of Visit Lake Tahoe, presenting to Visit California staff

LTVA was invited to present at Visit California’s September Destination Mixer. These mixers serve to familiarize Visit California staff with destinations around the state and to encourage them to visit. The mixer was attended by 80 Visit California staff members. We highlighted seasonal activities, the South Shore’s culinary scene, local sustainability initiatives, and all the best our region has to offer. Jenna Brown, Marketing Manager for South Lake Brewing Company, also attended, serving beer samples and a light appetizer. We featured Woods Apothecary’s rose milk latte and turmeric latte, as well as donut holes from TV Donuts.

LTVA’s Year in Review

The LTVA presented to the South Lake Tahoe City Council on Tuesday, November 5th. Highlights of the year include a 37% increase in overall website traffic and 69% increase in partner referrals. View the Year in Review video here.

Visit California Exchange Platform open to California and Nevada businesses

Visit California is introducing a new B2B digital marketplace called Tourism Exchange, that connects local tourism businesses with a diverse marketplace of OTAs, travel distributors, and domestic and international buyers. The goal of this program is to help businesses increase distribution, online visibility, and sales of bookable accommodations, attractions, tours, and experiences. These services are available through the Exchange with no upfront costs and no ongoing subscriptions required.

This platform expands online distribution and helps offline businesses become bookable online for the first time. The Tourism Exchange supports local businesses with overall exposure to a domestic and international audience. It can be turned on and off as needed, and thus can be utilized only when business levels are not at peak.

Local Updates

• Did you know that more than one in four Americans is living with a disability? And that travelers with mobility disabilities spend almost $60 billion on trips each year? LTVA is compiling a map to assist visitors with disabilities in planning their trips. This map will highlight locations with our destination that go above and beyond the ADA requirements, and will detail what visitors can expect in terms of accommodations. Learn more and apply to be on the map here. Email Ryn Muat, ryn@visitlaketahoe.com with any questions.
• The Tahoe Knight Monsters kicked off their season in October! Click here to access a special ticket offer for lodging guests. With an action-packed season ahead, take a look at their schedule to view theme nights and all the latest news.
• The LTVA Partner Portal is expanding. You can now find all Partner Opportunity sign up information, past bulletins, and more on the dashboard. Email Ryn Muat, ryn@visitlaketahoe.com if you would like to request a login for yourself or a team member.

Industry Insights

• Amex Travel president Audrey Hendley on normalization and Gen Z trends | Hotels growing in popularity amongst millenials and Gen Z.
• Booking.com Reports Conventional Travel to Be Redefined in 2025 | A look ahead to 2025 travel trends.
• Meta’s Holiday Performance Playbook | Recommendations for social media marketing during this busy time of year.

South Shore in the Media

The following earned media was published this past month:

• The South Shore of Lake Tahoe was highlighted in a full-length episode of Outside TV’s the Road Less Eaten.
• Digital influencer, @nomadmaddie_, visited and posted stories as well as three reels during her October visit.
• The Toronto Sun featured the South Shore of Lake Tahoe in this article.

The South Shore Bulletin is brought to you by the Lake Tahoe Visitors Authority,  powered by the South Lake Tahoe Tourism Improvement District
and the Tahoe Douglas Visitors Authority.