Last month, Visit Lake Tahoe welcomed two high-profile familiarization (FAM) trips aimed at strengthening ties with German media and tour operators. The first group included journalists from Redaktionsnetzwerk Deutschland and the Frankfurter Neue Presse, two influential media outlets. The second visit featured key representatives from major German tour operators CANUSA, America Unlimited, Dertour, and Fairflight. Both groups were treated to a comprehensive itinerary that highlighted the best of Lake Tahoe and the surrounding High Sierra. With clear skies and ideal conditions, the visitors experienced a range of activities, lakeside dining, and tours of various lodging options to better understand the area’s hospitality offerings, with a special focus on showcasing fall visitation.
Under the guidance of LTVA’s Director of Tourism, Juraj Sojka, and thanks to collaboration with local partners, including Hilton Vacation Club Lake Tahoe Resort, Beach Retreat and Lodge, Clearly Tahoe, and Lake Tahoe Cruises, participants enjoyed immersive experiences that demonstrated the destination’s appeal. Dining partners, such as the Riva Grill, Red Hut Cafe, South Lake Brewing Company – Libation Lodge and the Bistro at Edgewood, provided authentic tastes of Tahoe’s culinary scene. As FAM attendees shared their experiences on social media, an immediate impact was felt, sparking a noticeable increase in search activity and interest for Lake Tahoe on the booking platforms of participating German tour operators. This successful initiative boosted the destination’s visibility and solidified its reputation as a premier choice for German travelers seeking unique and scenic American getaways.
