Research & Trends – Visit California

Visit California’s research dashboard, which will help you navigate the complexities of tourism marketing with the latest data on occupancy, airport traffic, consumer confidence, and more.

Monthly Travel Indicators Summary for February 2024: This summary is a compilation of key indicators and statistics from various Visit California and third-party data sets for the reporting month.

California Regional Lodging Forecast: This forecast covers key lodging indicators, including supply, demand, occupancy, average daily rate, revenue per available room, and revenue for California and its regions, through 2025.

International Arrivals in February 2024: A monthly summary of non-resident arrivals at California ports of entry and arrivals indicating California as their first intended address.

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