Welcome to your 2024 Trends Report
Sometimes it feels like we can’t get through a single week without a new AI tool or social media feature, or CEO announcement that will “change marketing forever.” Add to that the pace of change in travel and tourism and we totally understand why you might be feeling some whiplash. But however fast the industry moves from day to day, there are bigger, steadier shifts that are shaping the way we work and the work we do. In this 2024 trends report we’ve worked to capture both the quick leaps and the lasting changes, so that you have a well-rounded perspective on the upcoming
year in destination marketing.