The Lake Tahoe/Truckee Regional Lodging Trend Report updates the Tahoe Tourism Impact Model through 2024. SMG Consulting and Triple Point Strategic Consulting created the model to measure the size and scope of the Lake Tahoe and Truckee region’s tourism economy and to track its underlying dynamics as they change. This report provides tourism industry leaders, public agencies, and residents with insights into how the region’s tourism economy is evolving as the postpandemic surge stabilizes.
This report focuses on overnight lodging performance and therefore includes only overnight visitors who contribute to Transient Occupancy Tax (TOT). The Lake Tahoe and Truckee region (also referred to in this report as the Lake Tahoe Basin) continues to operate in a high-rate, moderate-occupancy scenario. The sharp average daily rate (ADR) growth and record-breaking revenues of the immediate post-COVID years have given way to slower, more incremental changes. In 2024, the market showed modest improvement after a soft 2023: room supply expanded slightly, demand recovered, and nominal revenues grew even as ADRs edged down. Tap here for the full report.
