Welcome to the September edition of the Lake Tahoe Visitors Authority’s South Shore Bulletin. This newsletter highlights tourism trends, strategies, initiatives, and programs that increase visitor awareness, support our community and environment, and strengthen our economy.
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Left to Right: Blossom Adler (Terramar), Denisse Paredes (Oakview Group),
Cameron Wiebe (LTVA), Stuart Maas (LTVA)
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- Stuart Maas, Senior Director of Marketing & Business Development, attended the Smart Meetings Incentive Experience in August to engage with leading meeting planners and position Lake Tahoe as a premier incentive and group destination. The event provided 25 one-on-one appointments with qualified buyers, networking opportunities, and exposure to the latest research on incentive travel, personalization, and attendee engagement trends.
- Cameron Wiebe, Group Sales & Services Manager, recently attended the ASAE Annual Meeting with Visit California, connecting with association professionals from across the United States. On the tradeshow floor, Cameron engaged with attendees, sharing all that South Lake Tahoe has to offer for conferences and events. While there, Cameron also joined the Associations West reception, giving him a chance to network with industry peers from the West Coast.
- Maas and Wiebe attended Connect Marketplace with representatives from the Tahoe Blue Event Center and Terramar. Maas met with 34 corporate and sports planners, and Wiebe connected with 36 association planners. Visit Lake Tahoe gained exposure as this year’s bag and planner gift sponsor, and strategically placed their booth beside the gifting lounge. Wiebe and Maas also promoted Connect West, hosted in South Lake Tahoe this October.
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New South Shore Event Debuts
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Mark your calendars for September 27-28, 2025, as the inaugural Tahoe Games Mountain Sports Festival, sponsored by LTVA, transforms the Lake Tahoe Amphitheatre at Caesars Republic into a multi-sport playground. This free, two-day, all-ages celebration combines action sports, live music, mountain culture, and outdoor fun. Highlights include a Pro Big Air Mountain Bike Competition, real-snow Rail Jam, snow sledding in September, yoga, live art, food trucks, and fundraising games supporting The Smaine Fund. Music headliners feature The Expendables, Jakobs Castle, 880 South, The Happys, Crowd Surf League, and more. Learn more and book discounted lodging on their website, linked above!
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Fiscal 2025 Report Presentation for SLT Tourism Improvement District
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The Visit Lake Tahoe team produced a comprehensive report for fiscal year 2025 and presented it to the South Lake Tahoe Tourism Improvement District Board of Directors in late August, which you can view here. The report includes:
- Data & Statistics Overview
- Digital Media Performance
- Public Relations
- Domestic & International Leisure Sales
- Meetings, Convention & Sports Sales
- Tahoe Blue Event Center Recap
- Visitor Information Services Initiatives
- Wedding Co-Op
- Partner Resources (LTVA.org and Partner Portal)
- Fall Deals Campaign Summary
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Fall Promotion Opportunity
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The LTVA is gathering fall lodging specials to promote from September 15 through early November 2025. Existing offers are welcome – it doesn’t need to be exclusive to VisitLakeTahoe.com. Specials can include amenities, free nights, discounts, upgrades, or waived resort fees. Blackout dates or restrictions are fine. Please include an image, link, and end date (if applicable), and send details to Anne@VisitLakeTahoe.com by Friday, September 12 to ensure maximum exposure.
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The following earned media was published this past month:
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Photo by @biggb45s on Instagram, shared with permission.
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