Visit California is introducing a new B2B digital marketplace called Tourism Exchange, that connects local tourism businesses with a diverse marketplace of OTAs, travel distributors, and domestic and international buyers. This program aims to help businesses increase distribution, online visibility, and sales of bookable accommodations, attractions, tours, and experiences. These services are available through the Exchange with no upfront costs and no ongoing subscriptions required.
California and Nevada properties are eligible.
This platform expands online distribution and helps offline businesses become bookable online for the first time. The Tourism Exchange supports local businesses with overall exposure to a domestic and international audience. It can be turned on and off as needed, and thus can be utilized only when business levels are not at peak.